Real Brands. Real Gains. Real Proof.

Since 2023, MICS International has run a continuous cadence of regulatory communication for clients navigating one of the world’s fastest-changing tax environments – Corporate Tax, VAT, AML, and transfer pricing rules that have all shifted within a few years of each other. Over that time, MICS’s contact base grew from roughly 40,000 to more than 117,000. Netcore helped the team keep its communication relevant and dependable at that size, through topic-based segmentation and a second channel for time-sensitive updates.

Working with Netcore, MICS organised its email programme by regulatory theme rather than as one-size-fits-all sends, and layered WhatsApp alongside email specifically for the moments that couldn’t wait – webinar reminders, training notices, filing deadlines. Both channels now run from a single platform, giving the team one view of what’s landing and what isn’t.

Miraggio is a premium Indian D2C accessories brand, selling trend-led handbags, wallets and everyday carry to women aged 18–40 who want the look of luxury at a price that fits their lives. Ahead of Women’s Day – one of the busiest gifting and self-gifting moments in the category – the team planned a Buy 1 Get 1 campaign around two groups it already had access to: shoppers browsing the site without completing a purchase, and customers who had bought in 2023–24 and gone quiet since.

This is the story of how Miraggio reached both inside a short sale window. Rather than scheduling one campaign for everyone, the team worked with Netcore to segment its base by real-time behaviour and purchase history, automate three drop-off recovery journeys, and deliver them over WhatsApp with SMS as a fallback. High-intent shoppers recovered before they left, dormant buyers returned to the purchase cycle, and revenue and order value moved up together.

EaseMyTrip set out to turn its promotional email channel into a measurable, attributable source of revenue, with a mandate to deliver at least 5X ROAS without fatiguing its existing subscriber base. While email delivery remained strong, inbox placement was holding performance back. Campaigns consistently landed in the Promotions tab instead of the Primary inbox, limiting visibility and reducing the channel’s return on investment.

Working with Netcore, EaseMyTrip implemented NIVO (Netcore Inbox Visibility Optimisation), complemented by a cohorted send strategy and real-time diagnostics.

As inbox visibility improved and more campaigns reached their intended audience, EaseMyTrip’s existing email strategy finally delivered its full potential – driving higher engagement, stronger conversions, and returns that exceeded target.

For a private education group managing 10+ academic programmes across multiple institutions, every prospective student’s journey is unique, yet most communication strategies treat them all the same.

BAC Education wanted to break free from generic, batch-and-blast email campaigns and build an intelligent, always-on engagement engine that could nurture prospects from first interest to active enrollment without scaling headcount.

In partnership with Netcore, BAC Education deployed a fully automated lifecycle marketing system powered by programme-level personalisation, behaviour-triggered journeys, A/B testing, and AI-driven Send Time Optimisation.

When the right message reaches the right student, engagement follows. And so does enrolment.

Telekom Malaysia (TM), the nation’s leading telecommunications provider, set out to unlock the next phase of digital growth for its consumer brand, Unifi – offering comprehensive home and business fiber broadband, mobile, and entertainment packages in Malaysia. While digital adoption across app and web was strong, conversion across add-on and upgrade journeys lagged due to fragmented customer data, static campaigns, and high mid-funnel drop-offs.

By partnering with Netcore, Unifi re-engineered how digital engagement worked — moving from campaign-led communication to always-on, personalized journeys powered by unified data, real-time segmentation, and automated orchestration across app and web.

The transformation delivered a clear, measurable impact.