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Vision+ achieves a 25% uptick in App Push conversion rate with Netcore

Key Results

25%

APN conversion rate

25%

Increase in data collection for previously anonymous users via PX nudges

Company: Vision+ is an app for availing vehicle loans and other finance needs

Website: https://www.visionplus.id/

Industry: OTT

Location: Indonesia

Category: Customer Engagement, Product Experience, Raman

Solutions Used: Customer Engagement, Product Experience, Raman AI

Objectives:

Reduce churn: Reduce their churn rates (app uninstalls) and increase engagement and retention
Re-activation: To target dormant and churned users using various channels
Revenue: Increase rate of returning users (re-engagement) and subscription value (CLV)

The Netcore Strategy:

Nudges: Leveraged to conduct User Surveys, NPS Poll, and drive users to complete their profile data
App push notifications: Leveraged to Activate Dormant Users from outside the App and drive these users back to the App to watch content and so increase conversions
In-app campaigns: Leveraged to showcase special Promos, Highlight Important TV Series. Also used Gamified ‘Scratch the Card’ templates to improve Brand Image and brand Interaction rates
Emails: Engaged with audiences outside app hours for better brand awareness and more conversions

"We believe we’re experience architects. And personalization is our secret sauce. Netcore's AI-powered Customer Engagement Platform was a game-changer. Laser-targeted campaigns, skyrocketing engagement, and happy viewers—the numbers speak for themselves. But it's not just tech, it's teamwork. Their Customer Success Team became an extension of ours, always responsive and proactive. Together, we're rewriting the OTT playbook. Vision+ and Netcore, proving data-driven personalization with human expertise unlocks unparalleled experiences."

Debashis Roy, Chief Operating Officer (COO)

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