Financing services company TVS Credit optimized campaign costs by 15% and increased feature adoption by 42% with Netcore

Objectives:

Lead Generation:

Invoke the interest of users who get dropped off from website lead pages

Omni-Channel marketing:

Orchestrate an omni-channel marketing approach for their cross-sell and lead nurturing initiatives

Cost Optimization:

Craft automation journeys based on user behavior/interaction in an optimized manner to save spends

Feature Adoption:

Gain more traction from users for new feature releases and hand-hold them to derive value from the Website/App

The Netcore Strategy:

The Netcore AI-powered Customer Engagement and Product Experience platform helped TVS Credit by:

Journeys and segmentation:

Creating automated journeys to engage with users at various touchpoints across channels..

Preferred channel:

AI-powered preferred channel helped predict the best channels customers would be likely to engage.

Web messages:

Web messages were used to display offers at various stages, from viewing to adding to the cart.

No-code nudges:

All of this resulted in higher engagement on the app and increased engagement.