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How Dune London UAE Achieved a 15% Surge in Revenue with Netcore’s AI-Powered Engagement

Results Achieved

15%

Surge in Revenue Contribution

25%

Share of Netcore’s Contribution to Overall Revenue

$\"Dune$

About Dune London UAE:

Dune London is a premium e-commerce brand offering stylish, accessible footwear and accessories. Established in 1992, the brand has expanded across North America, Europe, and the Middle East. In the UAE, Dune is operated by Apparel Group—one of the region’s largest fashion and lifestyle conglomerates.

Company: Dune London UAE

Industry: Fashion & E-commerce

Location: United Arab Emirates

Category: Customer Engagement

Solutions Used: Netcore’s AI-Powered Customer Engagement Platform

Objective

Dune London UAE aimed to boost revenue by increasing customer engagement, optimizing conversions, and improving lifecycle marketing efficiency through personalized and automated campaigns.

Solution

AI-Driven Insights & Omnichannel Engagement:

Customer Insights: Leveraged RFM, funnel, and cohort analytics to segment users and identify high-impact behavior.
Marketing Automation: Implemented Onsite Messages and automated email journeys to target product viewers, cart abandoners, and inactive users.
Personalized Campaigns: Delivered real-time product recommendations and exclusive offers to segments like Frequent Buyers, Seasonal Shoppers, and First-Time Visitors.

Benefits

15% Increase in Revenue Contribution
25% Share in Overall Revenue from Netcore-driven Campaigns
Enhanced Customer Engagement and Conversion Rates
Streamlined Lifecycle Marketing with AI-Powered Automation

“Using Netcore’s Onsite Messages, Dune London experienced a boost in both customer engagement and revenue. The ability to deliver targeted, personalized messages to website visitors has resulted in a significant 15% revenue contribution during Q4.”

Sreemoyee Basu, Manager - Ecommerce, Apparel Group UAE

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