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BaskBear Leverages Netcore’s Martech Platform to Double ROI with APN, Emails, and In-App Messages, Driving 100% Revenue Uplift

Key Results

100%

Uplift in revenue due to Countdown Timer

2X

Surge in ROI due to App Push Notifications (APN), emails, and in-app messages

About BaskBear:

Bask Bear Coffee & Toasties is a leading Malaysian F&B brand, known for its Aren® palm-sugar infused dark-roast Arabica coffee and Halal Korean Toasties. Inspired by the Malayan Sun Bear, Bask Bear serves over 400,000 customers monthly from 125 physical outlets nationwide. Customers can explore the menu and place orders through an engaging app.

Company: Bask Bear Coffee & Toasties

Industry: Food & Beverages

Location: Malayasia

Category: Customer Engagement

Solution Used: Netcore’s Customer Engagement Platform

Growth Objective:

BaskBear aimed to increase purchases from both takeaway and delivery options, and to achieve superior engagement with customers using the Netcore Customer Engagement Platform (CEE). They sought to move beyond regular campaigns and features to implement more innovative engagements.

Solution:

Innovative App Push Notifications: BaskBear utilized countdown timer app push notifications (APNs) to create urgency and improve engagement among users.

In-App Messaging: BaskBear used in-app messages to showcase offers after users opened the app, going beyond a single channel for engagement.

“Netcore has been instrumental in elevating our user engagement strategy. Their interactive push notifications and app push campaigns have significantly boosted engagement levels at Baskbear.”

Syahirah Soliheen, CRM Executive

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