ALDO achieves 2X surge in revenue contribution with Netcore’s Customer Engagement

Challenges:

• On-site marketing struggles: Without targeted on-site campaigns, grabbing website visitor attention was difficult. This resulted in high bounce rates and missed sales opportunities.
• Marketing Automation: They needed automation features to trigger emails based on subscriber behavior, such as abandoned cart emails or welcome emails for new subscribers.
• Limited customer insights: Without a data-driven platform, Aldo Shoes UAE lacked deep customer understanding in terms of demographics, purchase behavior and preferences.

Netcore’s Strategy:

Netcore’s AI-led email delivery solution helped ALDO by:

• Website traffic analysis: Netcore analyzed different pages across Aldo’s website for visitors and engagement. We also studied customer’s shopping behavior and deduced ways to reduce marketing spend with automation.
• Triggered automations: Time triggered journeys were set to send retargeting emails to potential customers and increase user engagement.
• Targeted campaigns: Aldo sent targeted campaigns highlighting their Mid Summer Sale to generate user excitement and anticipation before the official launch of their sale.