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How PetrolPrices Achieved Higher Engagement, Cost Efficiency, and 50-60% Newsletter Open Rates with Netcore

Results Achieved

50-60%

Newsletter Open Rates

32%

Hotmail Open Rates (up from 20%)

0.67%

Click-Through Rates in Targeted Campaigns

About:

PetrolPrices, established in 2005, is the UK’s leading fuel price comparison platform. Through its mobile app and website, it helps millions of motorists find the best fuel prices while offering advertisers access to a highly targeted automotive audience.

Company: PetrolPrices

Industry: Automotive & Fuel Price Comparison

Location: United Kingdom

Category: Customer Engagement

Solutions Used: Netcore’s Email API & Customer Engagement Platform

Objective

Improve user engagement with newsletters and price alerts
Enhance email deliverability, especially for Hotmail users
Increase operational efficiency in campaign creation
Maximize advertising revenue through advanced segmentation

Netcore’s Strategy

PetrolPrices optimized email marketing with Netcore’s Email API and Customer Engagement Platform, tackling key challenges:

Reliable Price Alerts Delivery

Dedicated IP allocation improved Hotmail deliverability
Netcore’s Email API ensured timely price alerts

Smarter Segmentation & Campaigns

Provided real-time audience size estimates for advertisers
Netcore’s Email API ensured timely price alerts
Delivered hyper-targeted, personalized campaigns based on vehicle type & fuel preferences

"Netcore has completely transformed how we approach email marketing. We now engage users at a much higher rate, create customized campaigns faster, and provide instant audience insights to advertisers. With newsletters achieving up to 60% open rates, we’ve boosted engagement while cutting costs."

Andrew Watson, Managing Director

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