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Nykaa Fashion achieved 50% revenue increase via web-push by implementing ‘Smart BPNs’

Key Results

8.9%

Increase in
push notifications click rate

14.28%

Increase in cart additions
from BPN clicks

32.41%

Increase in cart additions
to BPN visits ratio

4.7%

Increase in number of orders placed through push notifications

Company:

Nykaa is a unicorn startup, and as of 2020, was valued at US$1.2 billion.

www.nykaafashion.com

Industry:

Ecommerce

Location:

India

Category:

Redundancy, Opt-in, Real-Time Data

Solution Used:

Marketing Automation, Browser Push Notifications

Challenges

Browser Push Notifications (BPNs) had poor customer attention and interaction
Poor performance despite the great deals on offer
BPN promotions were only text based due unsatisfactory results from using images
Inconsistent image rendering across browsers for BPNs

Netcore’s Strategy

Problem Assessment

Low engagement on BPNs
Aspect ratios of BPN images were incorrect
Image placement was an issue
Low redemption rates for the deals that were promoted

Solutions Provided

Redefined and designed the BPN channel
De-coded the right dimensions for images to be used in BPNs
Advised the accurate text and image size ratios
The deals on offer were accentuated in both image, text, and color
Provided consulting on right placement of text and images

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