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EaseMyTrip boosts push notification delivery rates by over 40% with Smart Push

Key Results

Over 40%

Enhancement in App Push Notification Delivery Rate

Company:

EaseMyTrip is an Indian online travel company founded in 2008 by headquartered in New Delhi,

www.easemytrip.com

Industry:

Travel

Location:

India

Category:

Redundancy, Opt-in, Real-Time Data

Solution Used:

Customer Engagement, Personalization

Challenges

Low App Push Notification delivery rates
Lack of an effective App Push Notification strategy
High Uninstall rates

Netcore Smartech’s Strategy

Netcore Smartech Smart Push’s 4 stage mechanism surgically strikes each drain on delivery rates and boosts the app push notification delivery rates.

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