Netcore's Raman AI Boosts Nykaa Fashion's Email Open Rates by 36%

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Raman, helps Nykaa Fashion improve email open rates by 36%

Challenges

Though the Nykaa team put in a lot of effort in Subject Line Optimization and to send out creative and engaging email campaigns to their customers, they noticed that their email open rates & click rates were below industry benchmark

They wanted to engage their customer base more to get them to open more emails and thus increase the chances of conversions

They were also not sending time-specific emails and wanted to send more targeted emails to increase open rates

Netcore’s Strategy

Netcore’s AI-powered omnichannel marketing automation suite empowered Nykaa Fashion to:

Harness our AI Engine, Raman’s Send Time Optimization (STO) feature to analyze each active customer’s historical interaction and responsiveness to email campaigns

Identify the right or most preferred time to engage with individual customers via email campaigns

Boost customer engagement in terms of increased open and click rates, by optimizing the send-times of their email campaigns consistently

Raman’s advanced Machine Learning algorithms such as “K-Means” for Clustering and“Gradient Boost” for Classification bring the power of STO to life