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Max Life boosted sales contribution of direct channels by 11% for the E-commerce business

Key results

7000

New leads generated
with 9% CTR & 2% Sales Conversion

35%

Payment Conversions attributed
to Browser Push Notifications as a channel

2.5 mil

Monthly additional business
generated by reactivating dropped leads

1% to 12%

Last click sale contribution through direct channels

Company:

Max Life Insurance Company Limited is a life insurance company in India. The company is a subsidiary of the publicly listed Max Financial Services and is the largest non-bank private-sector life insurer in India.

Axis Max Life Insurance

Industry:

Insurance

Location:

India

Category:

Messaging channels

Solution Used:

Customer Engagement

Challenges

Convert anonymous website users into identified leads
Reactivate old leads
Assist in conversion from Lead to Payment by reducing drop-offs
Reduce turnaround time between Policy Payment to Policy Issuance
Reduce manual intervention in Medical Process & Documentation

Netcore’s Strategy

Netcore’s AI-powered cross-channel marketing automation suite empowered Max Life Insurance to:

Decrease the turnaround time between Policy Payment to Policy Issuance
Drive advanced data-driven user segmentation strategies to devise contextual engagement campaigns
Automate customer journeys with hyper-personalised messaging to increase conversions and reduce drop-offs
Adopt a multi-channel marketing strategy including diverse channels such as email, SMS, and Browser Push Notifications

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