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Netcore helped Bank Danamon hit 14% CTR through Email marketing automation

Key results

14%

CTR through email marketing automation

12x

Higher CTR compared to top BFSI companies in Indonesia

59%

Open Rates through email marketing automation

3.5x

Higher Open Rates compared to top BFSI companies in Indonesia

Overview:

This case study of one of the leading banks in Indonesia, established in 1956, deals with lead generation challenges. Being the 1st bank to have launched online registration through apps and aiming to expand its digital banking ecosystem, targeting a highly segmented audience was essential.

www.danamon.co.id

Industry:

Finance

Location:

Indonesia

Category:

Email marketing automation

Solution Used:

Netcore Email

Challenges

Below expectation lead generation for product offerings available on the website
Lack of a marketing automation strategy to retarget website visitors who have shown interest in product offerings
High manual involvement while creating reminder campaigns for those customers that may have missed out on email communication

Netcore’s Strategy

Our AI-powered cross-channel marketing automation suite :

Analyzed and identified the various use case-driven email campaigns that could be automated for maximum engagement and conversions
Leveraged the expertise of the Customer Success team to optimize automated email campaigns further
Reduced manual intervention and increase marketing ROI through emails due to more accurate and early deployment

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