IndusInd Bank

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Move enquiries from showroom to ownership
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How IndusInd Bank Credit Cards Achieved 75% Mobile App Activation in 75 Days

Challenges

Lack of an intelligent marketing automation strategy ensured that they were unable to activate new Credit Card users within 75 days of receiving the same

High dependence on manual intervention caused such relevant campaigns to go out in an unplanned or sporadic manner

Absence of reliable campaign performance metrics ensured that they couldn’t measure the effectiveness of these marketing efforts

Netcore’s strategy

Netcore’s AI-powered omnichannel marketing automation suite empowered IndusInd Bank to:

Automate and deploy an early engagement Customer Lifecycle Management (CLCM) journey to address the key activation pain point

Power data-driven customer segmentation that allowed IndusInd Bank to target complex cohorts at fixed time intervals

Effectively engage with New-to-Bank customers with personalized communication, to activate them within the 75-day window