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How Crocs Achieved 650% ROI and 22% Channel Revenue with Netcore’s WhatsApp Marketing

Results Achieved

650%

ROI

22%

Total channel revenue

50%

Journey revenue generated

80%

message delivery rate

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About Crocs

Crocs is an iconic global brand renowned for its comfortable, colorful, and customizable footwear. With a mission to deliver innovation, fun, and comfort, Crocs is constantly reinventing how it connects with its audience—now leveraging digital-first strategies to engage and convert customers across platforms.

Company: Crocs

Industry: Footwear & Fashion

Location: India

Category: Customer Engagement & Retention

Solutions Used: Netcore’s WhatsApp Business Platform

Business Objectives

Increase engagement among email-inactive and untargeted users
Improve user interaction and conversion rates across the funnel
Drive measurable revenue uplift using a conversational channel

Challenges Faced

Audience Segmentation: Struggled to precisely target high-engagement users and overlooked customer segments.
Content Personalization: Faced difficulty in scaling personalized messaging without losing relevance or quality.
Attribution & ROI Tracking: Lacked clear visibility into WhatsApp’s contribution to conversions and revenue.

Netcore’s Strategy

Crocs partnered with Netcore to execute a data-driven WhatsApp marketing plan with advanced targeting, personalized creatives, and conversion-focused journeys.

Key Implementations:

Advanced Segmentation
Behavioral Journeys
Image Personalization
Rich Media Campaigns

“With Netcore, WhatsApp evolved into more than a communication channel — it became a major revenue stream. The personalized journeys and dynamic content gave us a true engagement edge.”

Marketing Leadership, Crocs

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