BecexTech: 21X ROI with Netcore

Discover how Netcore helped BecexTech achieve 21X ROI with personalized customer experiences.

About BecexTech

Established in 2006, BecexTech has become a trusted tech retailer in the Australian electronics market. Serving over a million customers worldwide, BecexTech offers an extensive product range of over 5,000 products, including mobile phones, cameras, and accessories from top brands like Apple, Samsung, Canon, Nikon, and Sony. BecexTech’s brand is built on offering unbeatable prices through direct sourcing, ensuring competitive pricing without compromising quality.

Company: BecexTech

Industry: E-commerce

Location: Australia

Category: Customer Engagement

Solutions Used: Customer Engagement and Experience (CEE) platform

Growth Objectives

Enhance the user experience on their website with personalized recommendations.
Significantly enhance BecexTech’s e-commerce performance by increasing engagement, conversions, and revenue.

Strategic Implementation (Solution)

Smart & Meaningful Segmentation: Developed refined targeting by focusing campaigns and journeys only on active users (recently purchased or browsed), enhancing campaign relevance and effectiveness.
Highly Enhanced Personalization: Designed and deployed high-impact personalization widgets like “Recently Viewed,” “Recommended for You,” and exit-intent pop-ups. This included real-time trending product recommendations and AI-crafted ‘Handpicked For You’ suggestions.
Customer Lifecycle Journey Automation: Consolidated and automated monthly marketing efforts through journey-based workflows, reducing manual effort while increasing personalization and engagement. This included Cart Abandonment messages for smart exit intent strategies.

Benefits

Achieved a remarkable 21x ROI.
Messaging was more relevant and impactful, reaching the right audience with higher precision.
Boosted product discovery and reduced drop-offs and cart abandonment.
Reduced manual effort and increased personalization.