Bajaj Markets & Netcore: 17% Click Growth, 4% Lead Boost
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Bajaj Markets sees a 17% growth in click growth and 4% boost in lead generation with Netcore’s Co-Marketer

Bajaj Markets sees a 17% growth in click growth and 4% boost in lead generation with Netcore’s Co-Marketer

Results Achieved
17.38% up
Month-on-Month (MoM) click growth
4.06% up
boost in lead generation
9.78% up
CTR increase
10% up
10% APN Channel CTR

About Bajaj Markets

A marketplace that offers multiple financial products across all categories – Loans, Cards, Investments, Insurance, Stock Markets, Pocket Insurance and VAS. Bajaj Markets has partnered with trusted financial brands to offer “India ka Financial Supermarket”. It is a one-stop destination where its customers can explore a host of products that can help them achieve their financial life goals.

Company: Bajaj Markets

Industry: BFSI

Location: India

Category: Customer Engagement

Solutions Used: Co-Marketer, Customer Engagement and Experience Platform

Growth Objectives

  1. Optimize engagement strategies through AI-driven content variations.
  2. Improve CTR and conversion rates with personalized messaging.
  3. Achieve measurable impact on lead generation, particularly in Demat and PL categories

Challenges Faced

  • Content fatigue and creative blocks
  • Lack of personalization across product categories
  • No real-time optimization for messaging

The Solution

Bajaj Markets implemented Netcore’s Co-Marketer AI Content Generator to scale personalized push notifications, automate content variations, and drive engagement with continuous A/B testing.

The Results

  • 17.38% MoM increase in clicks
  • 9.78% uplift in CTR
  • 4.06% boost in lead generation
  • 10% overall push performance improvement — without increasing ad spend
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