Axis Securities boosts app stickiness and reduces uninstalls with Netcore

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Axis Securities Ltd boosts app stickiness by 16% and reduces uninstalls by 14% with Netcore

Objectives:

Enhance App Stickiness: Improve user engagement and retention by making the app more indispensable to users.

Reduce App Uninstall Rates: Minimize churn by addressing factors leading to app deletions.

Gain Actionable User Insights: Leverage NPS surveys to identify and address user pain points effectively.

Netcore’s Strategy

Driving Higher App Engagement: Leveraged advanced app push layouts, such as carousels and sticky bars, to bring users back to the app more frequently, resulting in a 23% increase in unique user interactions and a 200% improvement in engagement rates.

Delivering Contextual and Relevant Content: Implemented research-backed in-app banners to present users with tailored content, boosting interaction by 44% on nudges and 22% on banners.

Enhancing Feedback and Personalization with No-Code Nudges: Used NPS surveys and no-code nudges to collect actionable feedback, achieving over 2000+ NPS submissions and 44% user interaction with nudges.