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Blog

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Featured post
Product-Led Growth Playbook: Strategy, Metrics & Examples
The product-led growth playbook helps you understand and implement a produc...
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25 nudges & walkthroughs use cases feature image
POST
5 min read
25 Use Cases for Walkthrough & Nudges in Healthcare and Fitness Apps to Enhance User Engagement and Retention
December 3, 2021
Drive feature adoption, user engagement, conversion, and retention for your...
Mariam Hazrat
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Identify critical user activation activities.
POST
7 min read
6 ways to drive product adoption for your B2C mobile app
November 26, 2021
Create contextual onboarding journeys, identify user activation points, imp...
Mariam Hazrat
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10 strategies to improve mobile app user feature image
POST
10 min read
8 actionable user retention strategies for digital products
November 12, 2021
These practical user retention strategies provide product managers with a g...
Mariam Hazrat
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Driving User Retention and Acquisition through App Referrals
POST
5 min read
Driving user retention and acquisition through app referrals
October 21, 2021
Think about the last time you downloaded an app. How did you discover it? P...
Mariam Hazrat
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Product Experience at the center of Product-Led Growth
POST
8 min read
Product experience at the center of Product-Led growth
October 19, 2021
Zoom, Slack, DropBox, SurveyMonkey – what do these incredible brands ...
Mariam Hazrat
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How to Drive App Growth With Product-led Experimentation
POST
7 min read
How to drive app growth with product-led experimentation
September 20, 2021
Great apps are the results of great experiments. Product managers of winnin...
Surya Panicker
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7 Best Practices for Driving App User Engagement
POST
6 min read
7 Best practices for driving app user engagement
September 8, 2021
According to eMarketer research, 88%  of mobile time is spent on apps....
Mariam Hazrat
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21 Best Nudges & Walkthroughs Use Cases for OTT apps
POST
5 min read
21 best nudges & walkthroughs use cases for OTT apps
September 2, 2021
The way users consume content has changed drastically with the pandemic onl...
Mariam Hazrat
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POST
8 min read
The Martechno Beat: Product-led growth lessons from the Product Growth Owner at India’s fintech leader, Razorpay, and Co-founder of GrowthX
August 23, 2021
In the new world order, the only constant is the changing consumption habit...
Lakshmi Gandham
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4 killer psychological hacks to make users fall in love with your app
POST
7 min read
4 Killer Psychological Hacks to make Users Fall In Love with Your App
August 3, 2021
What if there was a way to find out what goes in the back of your usersR...
Surya Panicker
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Ah :-( se Aha :-D Tak! Your App User's Journey to Their Aha Moment with Nudges!
POST
6 min read
Ah :-( se Aha :-D Tak! Your App User’s Journey to their aha moment with nudges!
August 2, 2021
We’ve all had our experiences with apps where we either go ‘Oh wow!’ ...
Mariam Hazrat
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5 Cognitive Biases to design for User Onboarding & Activation
POST
6 min read
5 Cognitive Biases to design for User Onboarding & Activation
July 9, 2021
Did you know that ~75% of users who download an app or start using a produc...
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