Bajaj General Insurance achieves a 60% increase in revenue from renewals with Netcore

Objectives:

• Increasing Brand Awareness & Recall: With static mailers, customers were opening the mails but not interacting with it.

• Increasing customer stickiness: Customers were not reached out on all channels because of which their preferred channel might be getting skipped

• Revenue: Frequency was also a challenge where it was necessary to reach out to audience without spamming them. All these factors needed to be addressed to improve revenue.

Netcore’s Strategy:

Netcore’s AI-powered customer engagement platform helped BGIL by:

• Omnichannel automation:

  An omnichannel strategy ensured multiple channels and times were used to contact segments effectively

• WhatsApp and APNs:

  Adding WhatsApp and APNs to existing channels expanded reach and touchpoints.

• AMP emails:

  Interactive AMP emails showcased products, gamified the experience and made it easy to learn and buy the product.