Netcore's AI Raman assists MakeMyTrip in increasing its Click-through rates by 32% and Inbox Deliverability by 90%

Challenges

MakeMyTrip has a large email subscriber base. They regularly sent out emails but experienced low engagement rates due to the lack of relevant content.

• Their internal structuring and list segmentation weren’t as granular as they could be.
• They did not have in-house deliverability expertise.
• The above two points directly affected the engagement and inboxing of MakeMyTrip’s email campaigns.

Netcore’s Strategy

• The Netcore deliverability experts team looked through the past campaigns to identify opportunities for improvement and to find content that performs well.
• Best practices for sending emails were implemented to reach the subscriber inbox.
• We leveraged Netcore’s AI-powered features like Subject-line optimization to create subject lines that catch maximum eyeballs.