PNB MetLife increased email engagement (CTOR) by threefold in 30 days using Netcore's Customer Engagement Platform and Consulting Services.

Challenges:

• PNB MetLife Bad Domain Reputation Leading to Emails landing to spam.
• The engagement was low on Email Campaigns AOR – 1-2% ACTR – 0.02% With low domain reputation and less focus on Subject line creation the open rates were even further low.

Netcore’s Strategy:

• Netcore along with the help of the PNB MetLife Marketing team strategized an email warmup plan to Increase the domain reputation.
• Email Creatives + Daily volumes plan was followed with regular monitoring for a period of 30 days to Increase Domain IPR.
• Relevant Content Based on the current situation: Leveraging COVID-19 Crisis Event and Assuring Customers How their policies cover claims for the same