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Antara Senior Care Achieves 22X ROI through Strategic Multichannel Personalization with Netcore

Results Achieved

22X

ROI Achieved

1.5X

Higher Open & Click Rate
for Email campaigns

12.5X

Higher Click Rate with Interactive
WhatsApp campaigns

About Antara Senior Care:

Conceptualized in 2010 with the vision to be the most admired brand for seniors and their families. Inspired by its parent group, Max Group, and its ethos of ‘sevabhav’, credibility, and excellence. Max Group is known for nurturing “businesses of life” like Max Life Insurance and Max Healthcare. Antara’s lineage in healthcare, insurance, hospitality, and real estate encouraged them to broaden their vision to become a platform offering a host of lifecare, lifestyle, and hospitality services tailored to improve the quality of life for seniors.

Company: Antara Senior Care

Industry: Hospitality

Location: India

Category: Customer Engagement

Solutions Used: Netcore’s Customer Engagement Platform

Growth Objective

Increase Revenue through Optimized Conversion Strategies
Enhance Operational Efficiency in Campaign Management
Boost Customer Engagement Across Communication Channels

Netcore’s Strategy

Dynamic Audience Segmentation: Netcore segmented customers based on behavior and preferences.
Behavior-Driven Automation:Automated messages were triggered based on user activities like browsing or abandoning a purchase.
Multichannel Journey Orchestration:Comprehensive, automated workflows were created across multiple channels like WhatsApp and email.
Data-Informed Personalization:Visitor engagement and customer activity were analyzed to understand user behavior and preferences. This allowed for personalized content like image and name personalization in campaigns across channels

SUCCESS-STORY

Carbon Achieves a 28% Uplift in Conversions and Grows Circles to Over 10,000 Active Users in Eight Months

SUCCESS-STORY

SuperIndo Achieves 10X Conversion Uplift with Netcore’s Customer Engagement Platform – Optimized by Co-Marketer

SUCCESS-STORY

Hyundai Motor India Limited Achieves an Uplift of over 65% in click-rate using AMP Email

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