Reactivation is better than reacquisiton
Marketers spend millions on acquiring new leads but very little to retain them. An HBS research revealed that just a 5% increase in the re-engagement of customers increased the business profits by 25-95%.
Reactivating dormant customers and re-engaging with them is easy and profitable. With the right email nudges to your inactive email list, you can increase your email marketing revenue by many folds.

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