Patricia Mae Concepcion – Marketing Head, Digital Loans, RCBC

The MarTech Global Summit in Shanghai was all about embracing the shift toward Agentic AI — not just as a tool, but as a co-pilot driving intelligent marketing. It was incredible to hear and share stories of how marketers are evolving to meet this moment with boldness and precision. In this short conversation, I reflect on my message from the stage, a standout moment from the panel, and the urgency to start adapting now.
#NetcoreMGS #NetcoreAgenticAI #AgenticMarketing #AIinMarketing #MarTech