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VegNonVeg achieves 6X revenue uplift with Netcore's Segment Agent

Results Achieved

6X

Uplift

3%

CTR on emails

67%

WhatsApp revenue driven by Segment Agent

75%

higher open rates with AI-driven segmentation

About VegNonVeg

VegNonVeg is a community-first sneaker and streetwear boutique founded in 2016 by passionate sneaker and street culture enthusiasts. As India’s pioneering sneaker boutique, VegNonVeg bridges tradition and modern street culture through carefully curated collections and collaborations across music, art, and fashion. From limited-edition drops to editorial storytelling, VegNonVeg has evolved into a cultural movement that shapes and celebrates India’s vibrant sneaker and streetwear community.

Company: VegNonVeg

Industry: Fashion & Streetwear Retail

Location: India

Category: Customer Engagement

Solutions Used: Segment Agent, Journey Orchestration, Automated Workflows, Email & WhatsApp Marketing, Content Personalization

Challenge

VegNonVeg wanted to push the limits of its engagement and retention marketing. They needed to:

Refine segmentation for hyper-personalized campaigns
Automate engagement across email and WhatsApp
Strengthen retention and re-engagement strategies
Unlock untapped revenue with smarter personalization

Netcore’s Solution

Netcore helped VegNonVeg:

Implement Segment Agent, categorizing customers by browsing, purchase history, and preferences.
Automate journeys for cart abandonment, product views, and welcome series
Use behavior-triggered and time-triggered workflows for always-on engagement.
Enhance content personalization with A/B testing and best practices for better deliverability.

Download full success story

Our partnership with Netcore has been instrumental in driving our business’s success. The CSM team has been strategic partners, not just vendors. We’ve witnessed remarkable results and anticipate further growth, with Netcore’s contribution yielding a 16X ROI.

Sumit Gupta, VegNonVeg

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