Netcore’s Smart Push helps TVS Credit achieve 2.2x increase in push notification delivery

Objective

TVS Credit Saathi App is the major platform for the brand to drive User Engagement, Retention, and Product Cross-Selling strategies.

The major challenges were to:

• Arrest app user churn
• Maximize user engagement using App Push Notifications

Netcore’s Strategy

• Utilized the Churn Prediction Module of RAMAN, Netcore’s AI Engine, to predict and target users who are likely to churn with curated content.
• Leveraged Netcore’s Smart Push technology to enhance Push Notification delivery rates
• Performed a deep analysis of the entire user data and historic campaigns to optimize the communication and campaigns.
• Developed an extensive product/offering-based campaigning strategy with insights leveraged from data-driven analysis. The performance was reviewed weekly.