Senco Drives 2X Conversions & 5,000 Store Visits with Netcore Customer Engagement

Senco Drives 2X Conversions and 5,000 Store Visits with Precision-led Martech Innovation

Company: Senco Gold & Diamonds

About Senco:

Senco Gold & Diamonds is a jeweler with an 80+ year legacy of trust and tradition, operating over 140 stores. More than a jewelry brand, Senco is a guardian of tradition, trust, and craftsmanship for millions of Indian households.

Industry: Retail

Location: India

Category: Personalization, Customer Engagement

Solutions Used: RCS, Whatsapp Nudges, Lifecycle Journeys, Personalization

The Challenge

Translating Digital Clicks into Physical Footfalls.

A heritage jeweler, Senco needed to adapt to a customer base that researches high-value items online. The challenge was critical: how to orchestrate a seamless customer journey that converted online engagement into both e-commerce sales and crucial physical store footfalls – without losing its hallmark personal touch.

The Solution

Festive Martech Innovation: Driving Growth with Precision Nudges.

With Netcore, Senco built intent-based festive journeys across WhatsApp, RCS, and mobile channels:

Segments designed for store-first buyers, online shoppers, and DigiGold investors
Festive campaigns aligned to shubh muhurat and user behavior
Cart recovery, curated product nudges, and journey-based attribution

The Impact

The Proof: Digital Engagement Drives Store Visits and Sales

The campaign proved that Martech innovation can successfully blend tradition with modern sales, delivering measurable results:

Conversions: 2X conversions from the festive campaign
Store Visits: ~5,000 store visits were directly driven by RCS and WhatsApp nudges
Engagement: 13% uplift in engagement

Ready to see how Senco drove 2X conversions using simple digital nudges?

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