Company: ResMed
About: ResMed is a global leader in medical devices and cloud-based software solutions for treating sleep-related disorders. Known for innovations like CPAP machines, masks, and accessories, the company operates in over 140 countries, helping patients improve their quality of life through accessible and effective healthcare solutions.
Industry: Manufacturing – Medical Devices
Location: Australia
Category: Search & Product discovery
Solutions Used: Search, Merchandising, Personalization
The Challenge: Overcoming Search Relevancy and Merchandising Limitations
ResMed faced critical gaps in its product discovery experience that limited both usability and revenue potential.
- Poor query understanding
- Low search relevancy
- Integration complexity
- Merchandising bottlenecks
- Limited agility
These limitations created friction in the buying journey, restricting engagement and revenue growth.
The Solution: AI-Driven Search Optimization with Merchandising Workbench
ResMed implemented Netcore’s AI-powered product discovery platform to enhance search accuracy, streamline merchandising, and deliver a more intuitive shopping experience.
The transformation focused on aligning search intelligence with business objectives while reducing operational complexity.
Key capabilities deployed:
- Advanced AI Search
- Enhanced Keyword Stemming & Synonyms
- Visual Merchandising Workbench
- Personalized Search Results
- Seamless Integration
- Data-Driven Optimization
The Impact: Faster Product Discovery And Reduced Search Friction
Within a short period post-implementation, ResMed saw measurable improvements across core ecommerce metrics:
- 23.74% increase in revenue
- 21.39% uplift in conversion rate
- 15.28% growth in customer engagement
- Improved merchandising agility with reduced IT dependency
The Takeaway
AI-powered product discovery is not just about better search, it’s about aligning shopper intent with business outcomes.
By combining intelligent query understanding, no-code merchandising, and behavioral insights, ResMed transformed its search experience into a high-performing conversion engine, driving measurable gains in engagement, conversions, and revenue.
Achieve higher conversion rates and improve product discovery with Netcore
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