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Paxel achieves a remarkable 50% increase in user conversion with our nudging technology

Key Results

50%

Increase in users' booking shipment orders

28%

Uptick in new users' booking shipments

Uplift in feature adoption

Uplift in users who have completed bookings after viewing the page

About Company:

Paxel is a technology-driven delivery company dedicated to overcoming last-mile obstacles in Indonesia and neighboring areas. Its range of services includes an on-demand mobile application and a network of offline lockers (PaxelBox). Through various services, Paxel has helped millions of MSMEs grow their business by successfully sending millions of packages to customers every year.

Website: https://paxel.co/

Industry: Last-mile delivery

Region: Indonesia

Category: Product Experience

Solutions used: Netcore’s no-code product experience platform

Challenges:

The team identified several obstacles, such as:

Low conversion rates
Users failing to complete payment due to a lack of promo adoption
The need to simplify the app experience
The importance of highlighting key features

Netcore’s Strategy:

Netcore suggested a nudge implementation strategy across several stages of the user journey. In addition to nudging users to adopt new features, engage with the app, and convert during high-intent moments, Netcore suggested that Paxel should capture user feedback using NPS survey templates. This feedback would give Paxel a better understanding its users’ needs, and motivations while on the app.

"Netcore’s Customer Success Team advised us on strategic use-cases involving persistent nudges, tooltips and NPS surveys and helped execute segmented use-cases catering to all our users. Not only do their product experience and nudges features deliver amazing results, but their customer success team is second to none. They were there for us every step of the way, offering guidance and support as we optimized our campaigns. Thanks to Netcore, we've seen a significant increase in engagement and conversions, and we're looking forward to continue our partnership with Netcore in the future. As a result of our partnership with Netcore, we saw up-to 50% uplift in our app’s key features’ adoption in the last quarter."

Esther Sariowan, Product Manager

EBOOK

Product Adoption: Frameworks, Examples, & Strategies

EBOOK

8 nudge types to increase adoption and conversion over 40%

Leveraging no-code NPS survey templates to measure product experience feature image

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Leveraging no-code NPS survey templates to measure product experience

NPS or Net Promoter Score survey helps the organization accurately quantify...

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