Diwali Engagement Playbook is now One Deal A Day Achieves 4% Conversions and 94% Email Delivery Rate with Netcore’s AMP and Automation Innovation
Success Story
One Deal A Day Achieves 4% Conversions and 94% Email Delivery Rate with Netcore’s AMP and Automation Innovation
One Deal A Day Achieves 4% Conversions and 94% Email Delivery Rate with Netcore’s AMP and Automation Innovation
About One Deal A Day
One Deal A Day is a dynamic e-commerce brand in South Africa, known for offering time-limited, heavily discounted deals across categories such as electronics, lifestyle, fashion, and more. With a core focus on delivering exceptional value and urgency to online shoppers, the platform has rapidly emerged as a destination for deal-seekers.
To stay ahead in the competitive e-commerce landscape, the brand continuously explores cutting-edge technologies to enhance customer experiences and maximize conversions.
Website: https://www.onedealaday.co.za/
Company: One Deal A Day South Africa
Industry: E-commerce / Retail
Location: South Africa
Category: Customer Engagement, Email Marketing, Automation
Solutions Used: AMP Emails, Segmentation, Automation, Web Messages
Business Challenge
One Deal A Day aimed to revolutionize its user experience and drive higher conversions by solving key marketing challenges:
- Improve Email Deliverability: Overcome the inconsistent delivery from previous service providers.
- Boost Conversions: Nudge more users from browsing to buying using data-backed targeting.
- Automate Engagement: Create automated workflows based on user behavior, such as sign-ups, cart abandonments, etc.
- Enhance Customer Insights: Gain a deeper understanding of audience behavior and preferences for more personalized marketing.
This initiative was critical for the brand to:
- Grow daily sales and meet revenue targets.
- Retain more users and convert casual visitors into loyal shoppers.
- Streamline internal marketing efforts with automation.
Solution: Netcore’s Email Strategy and Cross-Channel Automation
To address these objectives, One Deal A Day partnered with Netcore to deploy a multi-layered strategy powered by AMP emails, real-time segmentation, automation, and CRM integration.
- Segmented User Targeting via Broadcast Campaigns
- Smart Automation Journeys
- Data-Driven Segmentation
Overcoming Challenges
- Low Email Deliverability: Netcore’s robust deliverability engine dramatically improved inbox placement, solving a long-standing challenge.
- Ineffective Push Campaigns: The brand moved away from low-performing push notifications and leaned into high-performing email and automation campaigns.
- Lack of Insightful Data: Netcore’s platform offered actionable insights into user behavior, which helped personalize campaigns and improve effectiveness.
Why One Deal A Day Chose Netcore
One Deal A Day found the ideal partner in Netcore, thanks to:
- Expertise in AMP Emails and Automation
- Data-Driven Segmentation and Personalization
- CRM Integration and Real-Time Syncing
- Dedicated Consulting Support from the Netcore Customer Success team
From strategy to implementation and optimization, Netcore provided end-to-end support.
get started now
