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Walmart-owned Myntra drives 94% inboxing and 60% better open rates with Netcore AI-powered email delivery
60% ![]()
Improvement in open rates
94% ![]()
Overall inbox deliverability rates
2X ![]()
more than industry standards
Company : Myntra is a one-stop-shop for all your fashion and lifestyle needs. Being India’s largest e-commerce store for fashion and lifestyle products with the widest range of brands and products on its portal, Myntra aims at providing a hassle-free and enjoyable shopping experience to shoppers across the country.
Industry: Ecommerce
Location: Bengaluru, Karnataka, India
Category: Content optimization, AI Raman engine
Solution used: Netcore’s AI-powered email delivery
Challenges
- Increasing the delivery to primary inboxes
- Creating more granular customer segments
- Active and inactive users being treated on par
- Dwindling customer engagement/response
- Enhancing the existing customer retention
- Issues with scaling up the email campaigns
Netcore’s Strategy
- Offer an intelligent approach through data analytics
- Leverage the power of AI and Machine Learning for delivery
- Harness the neural network to create adaptive throughput
- Provide expert consultancy for email content optimization
“Netcore Email Marketing has been critical to our customer retention strategy, and we have partnered with them for 4+ years now. Using AI-based delivery, Netcore helped us in primary inboxing, achieving 60% improvement in email campaign performance, which is 2X that of average industry standards.”
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