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Myntra Boosts 3X Revenue with Interactive Email Marketing | Ecommerce Customer Engagement Success

Results Achieved

3X

Engagement-driven revenue

2X

Increase in conversions

18%

Higher CTR

Company: Myntra

About Myntra : Myntra, part of the Walmart group, is India’s leading fashion and lifestyle e-commerce platform, serving 70M+ shoppers. Its marquee event, The End of Reason Sale (EORS), can contribute up to 20% of annual GMV – making engagement during this marquee retail event critical.

Website: https://www.myntra.com

Industry: Ecommerce

Location: India

Category: Customer Engagement, Email Automation

Solutions Used: AMP Interactive Emails, Behavior-triggered campaigns

The Challenge

How do you excite 30M+ shoppers in a way that’s personal, immersive, and drives action? Traditional emails informed – but didn’t inspire. Deliverability, scale, and personalization were major hurdles.

The Solution

In just three weeks, Myntra and Netcore created AMP-powered interactive email journeys:

Pre-Buzz: Countdown timers & GIF carousels
Sale Buzz: Flipbooks, spin-the-wheel coupons, tap-to-reveal deals
Exit Buzz: Play-to-win jackpots, scarcity CTAs, bestsellers highlighted

The emails became mini storefronts – letting shoppers browse, play, and shop without leaving the inbox.

The Impact

3X engagement-driven revenue
2X conversions
18% higher CTR

Shoppers didn’t just open emails—they explored, played, and purchased, proving interactive engagement drives real business results.

Want to see how an inbox became a mini storefront for 30M+ shoppers?

Download full success story

"EORS is a make-or-break moment for us. With Netcore’s consultative approach and AMP-powered gamified emails, we drove repeat engagement that doubled conversions and tripled revenue - unlocking the true performance power of email.”

Anand Dev, Senior Manager – Growth & Marketing

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