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Domino’s boosts APN conversion rate by 23%, resulting in higher orders being placed with Netcore’s Customer Engagement Platform

Key Results

40%

Increase in click rate with Rich Media APNs

23%

Increase in transaction rate with Rich Media APNs, resulting in higher purchase orders

Uplift in App Stickiness

17%

Successfully progressed existing one-time buyers to place multiple orders

Company: Domino’s

Website: Domino’s

Industry: QSR

Location: Indonesia

Category: Customer Engagement

Solutions Used: Netcore’s Full-stack Customer Engagement platform

Objectives:

The primary focus was to significantly boost sales via app adoption to locals in Indonesia and ensure an increase in the number of orders placed by a single user on a quarterly basis.

Netcore’s Cloud Strategy:

Nudges:

Leveraged for conducting Walkthroughs, Feature Discovery, and educating users to improve App Adoption.

App Push Notifications:

Leveraged to drive offline users from outside the app to explore the app content and increase conversions.

In-app Web Messages:

Leveraged to showcase special Promos and Highlight upcoming deals to increase awareness and potential purchases.

App Engagement & Revenue:

All of this has led to better engagement, re-targeting, reduced churn, and higher revenue via orders placed.

"Just as Domino's Pizza has set the gold standard for best taste and best quality at unbeatable best value, our partnership with Netcore mirrors these qualities in the world of Martech. Like the careful work of making each Domino's pizza, Netcore's solutions and commitment to excellence have enhanced many aspects of our digital strategy. Together, we've worked passionately to achieve outstanding results and exceeded expectations. With Netcore as our trusted partner, we're setting up for success with every slice of Martech magic."