
Company: Crocs UAE
About Crocs UAE:
Crocs, managed by the Apparel Group in the Gulf, is a globally recognized footwear brand. They leverage digital channels to drive high-volume transactions across the MENA region.
Industry: E-commerce, Retail (MEA)
Location: MEA
Category: Customer Engagement, Web & App Personalization, Product Recommendations
Solutions Used: Omnichannel Journeys, AI-led Segmentation, Personalized Web Messages
The Challenge
The 96% Drop-Off: Leaving Revenue on the Table.
Crocs UAE faced a critical problem: a massive 96% drop-off rate from the homepage to the checkout. Thousands of site visitors were abandoning their shopping journey. The goal was simple – convert this huge volume of existing digital traffic into measurable, high-efficiency revenue gains.
The Solution
From Footprints to Journeys: Precision On-Site Engagement.
Crocs partnered with Netcore to stop the leakage and monetize existing site traffic.
- Intelligent Segmentation: Customers were segmented based on purchase history to ensure offers were never generic.
- Targeted Web Messaging: Precise pop-ups and web messages were deployed, offering personalized discounts only at critical drop-off points, effectively interrupting abandonment with the perfect offer.


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