BPI-Philam achieves 200% uplift in unique email open rates & 15x improvement in clicks

Challenge

• BPI-Philam’s marketing team was in search of innovative ways to improve their email engagement.
• It was observed that personalized emails received better engagement compared to generic ones.
• The team was focused on building the right attributes in order to properly tag the characteristics of its customers.

Netcore’s Strategy

BPI-Philam and Netcore worked together to identify and improve customer engagement

• Worked on a strategy to increase customer engagement with the  brand.
• Performed thorough segmentation of the email lists to ensure relevant and contextual content was sent out to the appropriate audience.
• We leveraged the Recency-Frequency-Monetary methodology which helps identify how recently a user interacted with an email, how often they engage, and the monetary value of the individual user to determine which segments each user must be categorized in.