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Bidoo, Italy’s Leading Auctions Platform, Drives 46% Email Revenue Growth by Winning the Primary Inbox

Results Achieved

46%

Email Revenue

15.3%

CTR

Company: Bidoo

About: Bidoo is an entertainment-commerce platform built around real-time auctions, where timing, transparency, and trust drive engagement.

Industry: Entertainment Commerce / Auctions

Location: Global

Category: Email Deliverability, Customer Engagement

Solutions Used: Primary Inboxing, Scheduler Agent, Engagement Scoring

The Challenge

When Important Auction Emails Went Unseen

Email fuels Bidoo’s auction experience – alerting users, driving bids, and sustaining momentum. But as scale increased, high-intent emails weren’t always landing where users would notice them.

Delivered didn’t always mean seen.
And in auctions, missed moments mean missed revenue.

The Solution

Deliverability-First Visibility

Bidoo partnered with Netcore to re-engineer inbox placement—ensuring emails consistently reached the Primary inbox, where users act.

Deliverability-first strategy led by Netcore’s expert team
Engagement-based prioritization for high-intent users
AI-driven send-time optimisation
Content optimisation to strengthen inbox trust

The Impact

Fewer Emails. Bigger Returns.

46% increase in email revenue
15.3% lift in CTRs
9.23% fewer emails sent

Email became a scalable growth engine, not just an engagement channel.

Want to see how Bidoo turned inbox visibility into revenue growth?

Download full success story

For us, email isn’t just a channel – it’s part of the auction experience. When our messages weren’t consistently landing where users could see them, we knew we had a bigger problem than engagement. Netcore helped us re-engineer visibility and deliverability so our emails showed up at the right moment, in the right inbox. The impact on engagement and revenue spoke for itself

Federico Solinas, Founder and CEO, Bidoo

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