AJIO Drives 101% Revenue Uplift with Netcore’s Interactive AMP Email Flipbook During Big Bold Sale

AJIO Drives 101% Revenue Uplift with Interactive AMP Flipbook During Big Bold Sale

About AJIO

AJIO, part of Reliance Retail (a subsidiary of Reliance Industries Limited), is one of India’s leading online fashion and lifestyle platforms. Known for its curated collections, exclusive international labels, and trend-first approach to online shopping, AJIO has redefined the digital fashion space in India. Headquartered in Mumbai, AJIO is renowned for creating buzz with its marquee campaign – the Big Bold Sale, a much-awaited annual event that draws millions of online shoppers across the country.

Website: https://AJIO.com

Company: AJIO

Industry: E-commerce / Fashion & Lifestyle

Location: India

Category: Customer Engagement, Email Marketing, Conversion Optimization

Solutions Used: AMP Emails

Objectives

For the Big Bold Sale, AJIO sought to push the envelope on customer engagement by moving beyond static promotional emails. Their primary objectives were:

Enhance Discoverability: Let users explore more offers in a clean, interactive format without being overwhelmed.
Boost Engagement: Encourage deeper interaction and repeat visits through dynamic email experiences.
Drive Conversions: Increase CTRs, sessions, and ultimately, conversions through intuitive, gamified interfaces.
Innovate Email Strategy: Replace traditional sales formats with richer, personalized communications aligned with user behavior.

With revenue, visibility, and engagement KPIs on the line, AJIO aimed to set a new benchmark for sales-time user experience.

Solution: Netcore’s AMP-Powered Flipbook Email Strategy

To bring their vision to life, AJIO partnered with Netcore to build an interactive AMP flipbook – a sleek, dynamic format designed to mirror a magazine-like browsing experience right inside the inbox.

Key Elements of the Solution:

Gamified Flipbook Experience
Seamless CTA Integration
Engaging Design and Layout
Deep Collaboration for Execution

Pain Points and Optimization

Creating Innovation within Constraints
Balancing creative ambition with email load time and AMP capabilities required close coordination and testing.
Cross-Team Synchronization
With multiple stakeholders involved (design, CRM, AMP development), timely execution depended on tight project management.

Despite the complexity, Netcore’s strategic guidance ensured that all pieces came together seamlessly within timelines and aligned with the sales calendar.

Why AJIO Chose Netcore

AJIO selected Netcore for their:

Proven AMP Expertise — Creating innovative, interactive email formats that bring campaigns to life.
Consultative Approach — Hands-on support from ideation to execution.
Commitment to Timelines — Ensuring all assets and integrations were ready for the Big Bold Sale.