Diwali Engagement Playbook is now ~Pratik will be leading growth for Netcore and Unbxd in the Americas~
New York, October 31, 2022: Netcore, a profitable SaaS company and global leader in customer communication, engagement, and retention, has appointed Pratik Bhadra as Chief Growth Officer for the Americas. In his new role Bhadra will be responsible for driving Netcore and Unbxd’s continued growth in the Americas in addition to strategizing the product vision for the company.
Commenting on the appointment Kalpit Jain, Group CEO at Netcore said, “Since the last few years we have been expanding globally, with a mission to replicate our leadership position in Asia in other markets as well. We are confident that our dominance in the AI-powered customer engagement and personalization space over the last two decades, uniquely combined with Pratik’s regional expertise & superior experience in MarTech positions us to capture a larger market share in the Americas.”
This appointment to the company’s C-Suite is the latest in a series of announcements pointing to Netcore’s continued and anticipated growth. Recently the company hired David Stewart as Senior Vice President, Sales and Business Development and Nicholas Einstein as Vice President, Product Marketing and Analyst Relations towards fuelling the global expansion.
Pratik has led several successful business growth initiatives in previous MarTech leadership positions, most noteworthy being Bluecore where he led the evolution from a point solution to the next generation multi-channel eCommerce personalization platform, leading to a unicorn valuation. Prior to that, Pratik led the initiative to transform Zeta Global’s CRM offering from an ESP to a Marketing Cloud. Additionally, Pratik has been a contributor to the Forbes Technology Council for the past 5 years and advises early & growth stage startups on product scale.
Pratik Bhadra added, “It is a privilege to be associated with an organization which has a rich history of global customer success in MarTech and a modern full-stack integrated platform that complements the entire customer omnichannel lifecycle. Netcore’s mobile-first customer heritage, learning from serving billions of end customers worldwide who consume brand content and convert on their mobile devices, built on its unified data foundation of mapping their interactions with the product catalog to enable personalized experiences is a boost for brands. This holds true especially for brands that have realized the operationally efficient importance of leveraging machine learning and AI to drive better personalized experiences. I see immense opportunity for us to enable marketers to deliver frictionless conversion experiences in the days to come, and I am excited to be a part of this journey.”
Pratik’s expertise will help scale the organization’s Americas go-to market, operations and management functions as the company builds on its expanding product portfolio and Americas customer base.
About Netcore:
Netcore harnesses technology to build human connections. We help eCommerce and D2C brands deliver AI-powered customer experiences across virtually all touchpoints – email, mobile, web, and beyond. Headquartered in Mumbai, India, with offices throughout Southeast Asia, Europe, Africa, and the Americas, Netcore serves over 5,000 clients across 40 countries, delivers over 20 billion emails a month, and tracks upwards of 120 trillion marketing events every year. Global brands like Tommy Hilfiger, Crocs, Hamleys, McDonald’s, Kentucky Fried Chicken, and The Body Shop trust Netcore to power their customer acquisition, engagement, and retention initiatives at scale.
For more information, visit https://netcore.ai/
