EP #76: Growth & Engagement strategies that propelled Alibaba-owned Daraz to become the No.1 Shopping App in Bangladesh.

Growth & Engagement strategies that propelled Alibaba-owned Daraz to become the No.1 Shopping App in Bangladesh.

In this episode of The Martechno Beat Podcast, we have the pleasure to sit down with a fascinating guest and the Chief Marketing Officer of Daraz Bangladesh (a wholly-owned subsidiary of Alibaba Group) – Md. Tajdin Hassan.

Joined by our hosts Prashant Pramhans – VP Growth, and Mayank Tomar – AVP Product Sales from Netcore, they delved into the rise of Daraz from a small online fashion retailer to the largest eCommerce player in Bangladesh. 

Tajdin opens up about the journey of Daraz and how it got to where they are today. He breaks down strategies adopted by the Alibaba-owned brand and how it aligned to the

emerging market trends to better penetrate the market and create a significant presence. 

He shares learnings and experiences along the way and talks about what worked for the brand to create engagement among its users and customers for higher conversions. 

Here’s a sneak peek into what we discussed in this episode:

• Daraz adopting the famous one-day “11.11 Sales” for the 4th time and its impact on overall business and revenue
• Daraz’s strategy to align with emerging countries where internet penetration is still rising to enhance and grow its presence
• Learnings along the way that made Daraz the No. 1 Shopping App in Bangladesh
• Strategies adopted by Daraz to create a habit-loop inside the app for repeated transactions
• Daraz’s strategy to provide omnichannel experience to the same user coming on Desktop, M-site & App
• What are the best performing channels to engage and why? 
• Major transformations you have observed at Daraz after being acquired by Alibaba 
• Top Martech Trends for 2022?