EP #64: Digital marketing and customer engagement lessons from INDODAX

The BFSI industry acts as the foundation of a country’s economy. In 2020, with the outbreak of the COVID-19 pandemic, asset prices began to fluctuate whereas bitcoin began to outperform by getting a 6X price uplift in Southeast Asia. 

Indodax is the largest Indonesia Digital Crypto Exchange that acts as the backbone for the entire finance ecosystem in Indonesia implementing public blockchain technology. Formerly known as Bitcoin Indonesia, it has been serving Southeast Asia since 2014,and has more than 2,000,000 members. 

To understand how digital technologies are helping financial institutions build a personal touch with their customers, we caught up with Bagas Satriadi, Commercial Vice-President at Indonesia’s crypto-currency leader Indodax.

In this conversation which is in Bahasa, Bagas highlights the following:

• How the lack of human interaction is a major digital challenge and how to build an effective engagement with customers
• Key metrics to measure and track the business KPIs for different customer segments
• The essential need for churn analysis and Management in the financial sector to improve user retention 
• Personalization and Contextual Nudges as major trends in digital marketing

Tune in to learn how bitcoin and cryptocurrency prove to be the future for investments and how improved engagement through digital transformation can prove beneficial to brands and their customers.