Diwali Engagement Playbook is now LiveTurn browsers into buyers, buyers into regulars
Connect store aisles and screens seamlessly
Earn trust with secure, compliant engagement
Move enquiries from showroom to ownership
Keep audiences watching, reading, subscribing
Fill bookings, bring travellers back again
Lift enrolments, keep learners on track
Scale engagement fast, without scaling cost
Embed engagement into your product, ship faster
Email plays a role in every organization. It could be the lifeblood, driving revenue with every email sent. It could be the best way to retain customers or deliver loyalty rewards. Whatever its purpose, the owner of the channel should be thinking about how to improve it.
Our inboxes are filled with vendors who promise to turn customer emails into amazing engagements, and the latest trends are evident in every email we open from our favorite brands. Subject lines filled with emojis and tiny images; gif images that never stop playing; videos that may or may not play in the email; carousels of content; site navigation; surveys within emails; countdown timers; the list is endless. What is most interesting is that many of these same marketers trying to be a “cool kid” are missing some basic elements that I would consider requirements.
