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Behavioral Dashboard: Understanding App User Behaviour Made Easy
You probably know your close friends pretty well – their likes, their dislikes, where they shop, what brands they prefer, and why. You can probably even predict what they’re going to buy before walking into a store. This understanding of your close friends’ behavior that you possess is known as behavioral inference – which comes...
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What is Behavioral Segmentation? Definition, Types, Examples & Strategies
Behavioral segmentation often yields better results than other kinds. Let's learn why with 4 examples and look at the benefits of behavioral segmentation.

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Funnel Analysis and How to Use it to Boost Conversions?
Picture this – you get 10,000 visitors to your website, and they all purchase or subscribe to your most expensive plan. Does this not sound ideal? Unfortunately, more often than not, this doesn’t happen. There are countless reasons why your visitors drop off without reaching the end goal. Sometimes, they could be browsing without the...





