Star Media Group achieves 60% increase in click rates across digital channels with Netcore’s Customer Engagement

Objectives:

• Increase daily active news readers across web and mobile app
• Zero party data enrichment to understand and profile the news readers
• Fully automate the manually driven daily newsletters and others email engagements

Netcore’s Strategy:

Netcore’s Customer Engagement solution helped Star Media Group by:

• Customer Lifecycle Automation: Netcore 15+ touch points across the customer lifecycle to be automated. Then with Netcore, TheStar Team set up multiple automations such as – daily newsletter, subscription reminder, dormant customer revival etc.
• Increase Active Readers: Audience segmentation basis demography, behavior and subscription history. Hyper-personalized localization to target the relevant audience.
• Innovative rich push notifications and AMPs to deliver the messages – all this powered by AI/ML delivery engine.
• Profile Enrichment Programme: With limited profile details of a customer, data enrichment came as a single-most important strategy to know more about the customers. With the power of AMP, we introduced Zero Party Data collection via surveys and feedback.