AJIO Achieves 2.5X Increase in ROI with Netcore's AMP for Email

About:

Launched in 2016 and headquartered in Bangalore, AJIO is progressive India’s fashion partner. With a catalog boasting over 1.3 million styles and 5,000+ brands, AJIO offers the trendiest, freshest, and most unique selections sourced from across India and around the globe. AJIO is committed to empowering customers to express their personal style fearlessly. Known for providing the best prices and deals year-round, AJIO continually seeks innovative ways to enhance customer engagement and elevate the shopping experience with unparalleled convenience and variety.

Customer Website

Industry: Ecommerce

Location: India

Solution used: AMP Emails

Challenges

With the Big Bold Sale approaching, AJIO needed innovative strategies to stand out in a crowded market, capture customers’ attention, and boost brand awareness. The traditional email campaigns were no longer effective, prompting AJIO to seek a revamp to break through the clutter.

Primary objectives

Increase click rates
Improve engagement and website/app sessions

Solution:

AJIO aimed to move away from traditional email campaigns and needed an innovative solution to encourage customer engagement. Netcore suggested incorporating a dynamic element into their email campaigns that would spark curiosity and drive direct action from their audience.

‘Spin the Wheel’ AMP email campaign.

Enter the ‘Spin the Wheel’ gamified email campaign powered by Netcore’s AMP technology. AJIO and Netcore designed an interactive email inviting customers to spin the wheel for a chance to win exclusive discounts and offers, usable during AJIO’s Big Bold Sale. By embedding visually stunning, dynamic elements within mobile-optimized emails and allowing users to win offers through a gamified experience, AJIO achieved remarkable results.

“Partnering with Netcore to adopt AMP Emails has been a game-changer for AJIO's customer engagement strategy. The dynamic and interactive features of AMP Emails have significantly enhanced our email marketing campaigns, leading to a remarkable 195% lift in session clicks and a whopping 2.5X upliftment in ROI. The ability to embed interactive elements directly within the email has captivated our audience, making their shopping experience more seamless and engaging.”

Lokesh BK, Chief Manager, Digital Marketing