Netcore helps Fidelity Bank scale up emailing by 186%, increase deliverability to 96%, and reduce spam to 0.003%

Challenges

Fidelity Bank processes millions of transactions daily via their multiple platforms (USSD, POS, Apps, internet banking, etc.). They were using an internal SMTP setup for their transactional emails and experiencing issues such as:

1. SMTP servers downtime causing delivery queues and ‘failed to deliver’ instances.
2. Browser-server latency leading to an average email delivery time of almost three days. 
3. Due to their size, end-of-month account statements taking up to three days to deliver.
4. Lack of delivery tracking, which meant IDs of bounced emails could not be ascertained; continued emailing to such IDs resulted in higher bounce rates.
5. Limited information on unsubscribers reducing visibility for corrective measures. 

Client’s primary expectations

• Shorter delivery time for transactional emails
• Maximum reduction in server downtime 
• Higher deliverability and lower spam rate
• Total visibility with actionable metrics

Solution

Email API

Fidelity Bank improved the deliverability and speed of their transactional emails by adopting a strategic overhaul as suggested and managed by Netcore:  

• Set up a middleware infrastructure to pull up the transactional data quickly.
• Use proprietary warm-up techniques to improve domain reputation/deliverability. 
• Reduce the number of (a) emails going into spam and (b) user unsubscribes.
• Provide 24×7 tech support for smooth email delivery and issue resolutions.