Netcore’s CE & AMP solutions helped CakeRush increase revenue by 80%

Company:

CakeRush is a curated online marketplace for regional and artisan cakes and pastries crafted by local bakers throughout Malaysia and the Philippines. The company empowers home-based bakers to connect with consumers via their ecommerce technology and elaborate online marketing initiatives.

Industry: eCommerce

Location: Malaysia & the Philippines

Category: Customer Engagement & AMP

Solution used: Journey, Web, and Email Automation, Push Notifications

Challenges:

The brand aimed to increase customer engagement, conversions, and revenue. They were looking for an automated re-targeting mechanism to reach out to existing customers for upsells.

The primary challenges were:

Lack of a tool to do omnichannel marketing
No way to personalize communication or segment audiences
No way to design automation to capture add-to-cart, product-view-abandonment leaks
Less effective reporting and analytics

Solutions:

CakeRush chose Netcore to automate their marketing campaigns and integrate AI capabilities so they could provide personalized recommendations on their website and via email, seamlessly.

Automated journeys delivered a seamless customer experience. When users visit particular pages on their website or complete a specific activity, automated web push notifications, and emails are triggered to nudge them to convert at each stage of the user journey.

A/B Testing helped unlock the winning variant for Web Push Notifications in real-time.

Web messages were deployed for exit intent and to new subscribers.