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Holiday lifestyle company Sterling achieves 13.4% revenue using Netcore’s Customer Engagement

Key Results

13.4%

Revenue contribution via Netcore

38.5%

Increase in website conversion rate

Company: Sterling was incorporated in 1986 and is currently managed by Thomas Cook

https://www.sterlingholidays.com/

Industry: Holidays

Location: India

Category: Customer Engagement

Solutions Used: Customer Engagement

Challenges:

Low conversions: Their previous targeting strategy didn’t deliver desired conversion goals

Low stickiness: Users first transaction and further actions weren’t optimized for retention

No rebookings: Their existing setup didn’t allow a strong retargeting strategy and existing customers weren’t rebooking post first transaction

Netcore’s Strategy:

Netcore’s AI-powered customer engagement helped Sterling by:

Analyzing their website: Our team analyzed different pages across Sterling’s website for visitors and engagement while also studying demographic data and shopping behavior

Triggered Journeys: Timely web popups were used to control bounces and increase user engagement which also helped increase conversions.

Targeted campaigns: Different campaigns for onboarding and capturing abandonments were made by Sterling with Netcore’s help.

Netcore has helped us focus our attention towards a much more targeted marketing with the help of dynamic segmentation. This has helped us build the right strategy across all user lifecycle stages and has dramatically increased user stickiness and reduced drop offs in an extremely short amount of time. This led to overall growth in conversion rate by over 38%.