Gifting store IGP achieves 432% increase in revenue compared to regular APNs using Netcore’s Customer Engagement

Challenges :

• Manual email scheduling : Scheduling manual meant that not everyone got it at the best times and many emails were left unopened
• Showing catalog in notifications : Simple notifications didn’t do enough justice to showcase IGP’s vast catalog
• Customers forgot special occasions : Customers had a tendency to forget special occasions and end up trying to buy gifts at the last moment

Netcore’s Strategy :

Netcore’s AI-powered customer engagement helped IGP by : 

• Segmentation and Journeys : Advanced segments based on past engagement and split journeys were created to optimally reach both active and inactive customers.
• In-app messages : In-app messages were deployed to display discounts and occasion-based offers to boost conversions in in-app purchases.
• App push notifications : Netcore helped send targeted notifications to IGPapp users about discounts with split journeys that helped with conversions and adoption. Festive special rich media APNs were used during the festive season.
• WhatsApp carousel: They decided to use WhatsApp Carousel. In a single message they could show multiple products with dedicated CTA for each.