EP #75: How eCommerce has transformed marketing for fast food behemoth Pizza Hut in the new normal

In this episode of The Martechno Beat Podcast, we cover the growth story of Pizza Hut.
We caught up with Premnath Unnikrishnan, who heads Digital, eCommerce, and Retention at Pizza Hut Malaysia to discuss the changing trends in consumer behavior pre & post covid era, and how marketing has evolved.

Prem has a rich digital experience covering eCommerce, tech, strategic digital planning, and account management with a proven track record of building brands digitally and executing successful marketing campaigns. He used his experience of 14 years to drive Pizza Hut Malaysia’s online and overall business growth through relevant

and end-to-end customer acquisition, customer experience, and lifecycle management; enabled through digital platforms and an analytics-driven approach.

We also discussed the best practices to adapt within the transformation, and how brands can create robust digital experiences for the customers buying online using personalization, voice search, virtual reality, and a lot more. He also shared how omnichannel marketing automation and customer data platforms (CDP) are helping Pizza Hut Malaysia arrest customer churn.

In this session, Prem shared compelling insights on:

• The growth genesis of Pizza Hut Malaysia  
• How has eCommerce transformed marketing and the future of eCommerce 
• How should fast-food brands embrace eCommerce to create and win customers-for-life