Indodax achieves 158% uplift in email open rates using Netcore's AI-powered email delivery

Challenges:

• Low customer engagement on email: Low open rates on emails meant customers weren’t opening most of the sent emails
• Reaching potential customers at the right time: Manually sent email campaigns had low engagement and the lack of an AI-powered email delivery system meant that humans had to guess when to send emails

Netcore’s Strategy:

Netcore’s AI-led email delivery solution helped Indodax by: 

• Deploying our AI engine, Raman with STO: Profiling each email subscriber based on previous data to understand behavior in real-time across multiple touchpoints
• Personalized campaigns to improve engagement: Sending different audiences the right emails at optimized times when they would most likely open